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PSYCH 231

Questionnaire Design for Surveys and Laboratory Experiments: Social and Cognitive Perspectives (COMM 339, POLISCI 421K)

  • autumn

4 units

Letter (ABCD/NP)

The social and psychological processes involved in asking and answering questions via questionnaires for the social sciences; optimizing questionnaire design; open versus closed questions; rating versus ranking; rating scale length and point labeling; acquiescence response bias; don't-know response options; response choice order effects; question order effects; social desirability response bias; attitude and behavior recall; and introspective accounts of the causes of thoughts and actions.

Sections

autumn
  • LEC

    • Tuesday 12:00:00 PM - 2:50:00 PM @ 120-452 with Jon Krosnick

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