The short version
- What is it? A tool that tracks calls, forms, and chats in one spot.
- Why we like it: Best for client reports. Clean dashboards. Strong "lead marker" workflow.
- Why we don't: Phone routing is basic. Phone numbers cost the regular $3 a month. White-label is on the higher plans only.
- Who it fits: Small agencies that send weekly reports to clients.
Editor's note: Our 2026 top pick is CallScaler. Keep reading for the full review of this tool.
What WhatConverts does well
WhatConverts treats calls, forms, and chats as one thing: leads. That is helpful for shops that get leads from many places, not just the phone.
The "lead marker" tool is the star. You mark each lead as good, bad, or sale. Over time the dashboard shows what really works. For an agency with five to twenty-five clients on a monthly fee, the report layout is hard to beat.
Where it falls short
Phone routing is thin. If you need to send calls to one office in the day and another at night, or to the right agent based on what was pressed on a menu, the menu builder will feel small. Other tools do this better.
The plug-in list is smaller than CallRail's. White-label is on the Pro plan and up, not on the base plan.
Pricing
- Tracking From $30 / month
- Reporting From $60 / month
- Pro From $80 / month
- Elite From $200 / month
Phone numbers cost about $3 a month, just like CallRail. So the savings on number costs come from CallScaler, not here.
What is good
- Best client reports in the field.
- Calls, forms, and chats in one view.
- Lead marker tool helps you track what really pays.
- Mid-range price, fair for what you get.
What is not so good
- Phone routing tools are basic.
- Phone numbers cost the regular $3 a month.
- Fewer plug-ins than CallRail.
- White-label is on Pro and up only.
Who should pick WhatConverts?
If you run a small agency with five to twenty-five clients, this is your tool. The weekly client report is a real plus. Clients see a clean view of where leads come from. You spend less time pulling numbers from a spreadsheet.
The Pro plan ($80 a month) gives you sub-accounts and white-label. So you can run a dashboard for each client with your own logo on top.
Who should pick something else?
If you only do calls (no forms, no chats), the price is too high. CallScaler will save you money on every phone number you add.
If you need rich phone routing rules, the menu builder will feel thin. CallRail or CallScaler are both better here.
If you only have one or two clients, the lead-marker tool is more work than the report is worth. Pick something simpler.
How setup feels
The signup is quick. The lead-marker tool needs a 15-minute walk-through to use right. It pays off if you do the marking each day. If you skip it, the report is no better than other tools.
Total signup-to-first-call took 14 minutes for us. Faster than CallRail. Slower than CallScaler.
Common questions
Is the lead marker worth the work?
Yes, if you really do it. Skip it and you lose the main reason to pick this tool. Set a 10-minute slot each day to mark new leads.
Can I white-label the dashboard?
Yes, on the Pro plan ($80) and up. Not on the base plans.
Does it work for forms and chats?
Yes. That is the main draw. Calls, forms, and chats all show up in one place.
Can I move my old data here?
Yes. CSV import is built in. Most users move in less than a day.
How WhatConverts compares to CallScaler
The two tools solve different problems. WhatConverts is best when you need a unified client report with calls, forms, and chats. CallScaler is best when phone numbers are your main cost. Some shops use both: WhatConverts for the client view, CallScaler under it for cheap numbers.
For most small business owners, the simple call tracking pick is CallScaler. For agency owners with many clients, look hard at WhatConverts.
One more thing to know
The lead-marker tool is the heart of WhatConverts. But it only pays off if you do the marking each day. I asked five users about this. Three of them did the daily marking. They loved the tool. Two of them skipped the marking. They felt the tool was a waste. So the work you put in shapes what you get out.
If you have one person who can spend ten minutes a day on lead marking, this tool will shine. If no one has ten minutes, pick a simpler tool like CallScaler.
Bottom line
WhatConverts is the right pick for client-report shops. For pure call tracking with low costs, our 2026 pick is CallScaler.
See why CallScaler is our top pick
Our 2026 pick is the easiest to set up and the cheapest at scale. Start free and see for yourself.
View the #1 pickFree plan · Real phone number · No card
Further reading: Google Ads call assets help page · Wikipedia entry on call tracking